Product Innovation

We partner with clients on deep technology innovation programs using a structured process that combines broad objectives and requirements with blue ocean ideation and real-world prototyping.

Product Strategy

GBA works with clients to articulate and refine product strategies. Our structured approach addresses the challenges of complex integrated software and physical hardware products. They enable the mapping of goals, insights, opportunities, challenges, and the identification of product options.

Product Development

GBA specializes in leading the development of complex integrated digital and physical products. We have unparalleled experience managing large multi-domain teams to deliver products to customers. Our programs typically encompass elements of deep technology and intellectual property development integrated into programs that span product management, design/UX, digital/web/app/cloud, hardware/firmware, mechanical, supply chain development, and NPI. 

Product Development Process

Developing complex products is challenging for even the most experienced teams. A clear and concise product development process sets up the frameworks to help teams avoid unexpected issues and timeline delays. GBA has worked with many teams to develop simple, lightweight process frameworks to minimize program resets, streamline development timelines, and provide high levels of financial predictability.

ODM-JDM Partnerships

GBA has over thirty years of experience working with off-shore manufacturing and development partners across Asia. Our international partnerships allow our clients access to leading tier-one manufacturing partners and smaller specialized resources. Our US-trained Asian teams provide on-the-ground partner management, allowing GBA programs to avoid the communication and technical challenges many companies experience working off-shore.

Supply Chain

The manufacturing supply chain landscape is changing. While Asian suppliers continue implementing automation to address labor shortages and increase efficiencies, the same automation drives down costs for near-shore and on-shore manufacturers. These changes enable companies to consider near-shore and on-shore solutions with their logistics efficiencies for a much broader set of products.

Unagi Scooters

Model Eleven

Unagi Model Eleven redefines electric scooters. It's a scooter that sets the bar for portability, power, and comfort.

FORME

FORME Studio - Studio Lift

Home fitness designed for you. From the best instructors to customizable weekly plans, you have everything you need to get the most out of your wellness journey with a guide every step of the way.